Is this really a problem?

An AP story out of Maryland caught my eye. A retired barber, Joe Godlewski in Cresaptown Maryland, has decided that there needs to be a Christian alternative to kosher salt. So, he is marketing Blessed Christians Salt, sea salt that has been blessed by an Episcopal priest. Quoting from the story,
Godlewski said his salt, packaged in containers bearing bright red crosses, has at least as much flavor and beneficial minerals as kosher salt - and it's for a good cause.
"The fact is, it helps Christians and Christian charities," he said. "This is about keeping Christianity in front of the public so that it doesn't die. I want to keep Christianity on the table, in the household, however I can do it."
A one-time Catholic who now holds Bible studies in his home, Godlewski is a longtime entrepreneur. In 1998, he founded a kielbasa sausage business now run by a nephew. In 2000, he introduced the Stretch & Catch, a fishing gizmo that he says was copied and buried by foreign competitors.
If the salt takes off, Godlewski plans an entire line of Christian-branded foods, including rye bread, bagels and pickles.

Frankly, I don't think salt or bread or pickles can be Christian or have anything to do with keeping the Christian faith strong in the hearts of people. This seems to be more of a marketing ploy than having anything to do with upholding Christianity.

How do you react to this? Would you buy salt just because it has been packaged with red crosses on the box? Have you seen any problems with using kosher salt? Has that affected your Christian faith in any way? Do you think we may end up with targeted products for all religious groups?